Overview
Total PPC Leads
—
HubSpot list #195
Demo Booked
—
— conversion
Total PPC Spend
—
Search + PMAX
Cost per Lead
—
HS lead attribution
Cost per Demo
—
Leads w/ deal
Pipeline Value
—
— weighted
PPC Leads — Who Converted
| Name / Title | Company Size | Industry | Biggest Challenge | Campaign | Keyword | Has Deal | Created |
|---|
Conversion Funnel & Campaign Split
Conversion Funnel
Search vs PMAX — HubSpot Leads
PMAX attribution may be undercounted. HubSpot often misattributes PMAX clicks as organic due to auto-tagging behavior. Actual PMAX leads may be higher than shown.
Conversion Timeline — HS Leads by Day
Deal Pipeline
Search Campaign
Keywords — Google Ads Performance
| Keyword | Match | Spend | Clicks | CTR | CPC | HS Leads | HS CPL |
|---|
Search Ads Performance
| Headline Preview | Spend | Clicks | CTR | CPC | HS Leads |
|---|
Competitor Campaigns
Why no HS leads from Competitor campaigns? The Competitors KWs campaigns are spending but not generating HubSpot-attributed leads in this period. Possible reasons: (1) competitor keyword clicks may bounce before converting; (2) HubSpot first-touch attribution credits the earlier Search/PMAX touchpoint if the same person clicked both; (3) the campaign may need bid/landing page optimization. Google tracks a few clicks but none converted in HubSpot.
| Campaign | Spend | Impressions | Clicks | CTR | CPC | HS Leads | Status |
|---|
PMAX — What's Converting
Assets — Converting Group Only (PMax_AdGroup_02_Home_Page)
Google Ads API does not expose which specific asset (video, image, or text) triggered each conversion. The assets below are from the only group with recorded conversions.
Landing Pages
| Page Path | Campaign | Type | Spend | Clicks | Google Conv. | HS Leads | HS Deals | CPL |
|---|